Privacy Policy

Last Updated: August 2, 2025

1. Our Commitment to Your Privacy

Rational Solutions Ltd. ("we", "us", "our") is committed to protecting your personal information. This policy explains what information we collect, how we use it, your rights under the UK General Data Protection Regulation (GDPR), and how you can exercise them.

2. What Information We Collect

• Personal Information You Provide: We collect information you voluntarily provide when you use our contact forms, such as your name, email address, and phone number.
• Automatically Collected Information: We automatically collect technical data like your IP address and browser type to maintain the security and operation of our site. If you consent, we also collect anonymised analytics data.

3. How We Use Your Information

We process your data on the basis of our legitimate interests to provide and improve our services, to communicate with you in response to your enquiries, and to fulfill our contractual and legal obligations. We only use analytics data with your explicit consent.

4. Who We Share Your Information With

We do not sell your personal data. We only share data with trusted third-party service providers who help us operate our business. These include:

• Netlify: Our website is hosted on Netlify. Netlify may process basic technical data (like IP addresses) in its server logs for security and operational purposes.
• Google Analytics: If you provide consent via our cookie banner, we use Google Analytics to collect anonymised data about website traffic. This data is processed in a way that does not directly identify anyone and may be transferred outside of the UK/EU under Google's standard data protection clauses.

5. Your Data Protection Rights (GDPR)

Under UK GDPR, you have the following rights regarding your personal data:

• The right to access: You can request copies of your personal data.
• The right to rectification: You can request that we correct any information you believe is inaccurate.
• The right to erasure: You can request that we erase your personal data, under certain conditions.
• The right to restrict processing: You can request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing: You can object to our processing of your personal data, under certain conditions.
• The right to data portability: You can request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

To exercise these rights, please contact us.

6. Data Security and Retention

We implement appropriate technical and organisational security measures to protect your data. We will only retain your personal information for as long as it is necessary for the purposes set out in this policy, or as required by law.

7. Right to Complain

If you believe we are unlawfully processing your personal information, you have the right to complain to your local data protection supervisory authority. In the UK, this is the Information Commissioner's Office (ICO).

8. Contact Us

If you have questions or comments about this policy, or wish to exercise your privacy rights, please email us at info@rational-solutions.co.uk.